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Grand Canyon University


Doctor of Business Administration - Marketing - Qualitative Research (Online)

Through GCU’s qualitative DBA with an Emphasis in Marketing online or evening program, students will learn to employ qualitative methodology to design, as well as collect and analyze information in alignment with conducting a scholarly dissertation. Students will do this by creating a sampling plan, designing and field testing research tools, collecting data and conducting a deep analysis of the data using a systematic approach. This differs from GCU’s quantitative DBA with an Emphasis in Marketing, which focuses on examining and analyzing events by interpreting numeric data. Students enrolled in both of these programs are required to draft a written dissertation detailing their findings.

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