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Stevens-Henager College


Bachelor of Science in Business Administration - New Media Marketing

The Bachelor of Science in Business Administration with New Media Marketing Emphasis helps prepare graduates for employment in entry-level to mid-level positions as an office manager, account manager, small business developer, human resource assistant, or sales manager. The objectives of the program is to provide a foundation in accounting, sales and marketing, operations management, human resource management and banking and finance and to provide the graduate with an integrated understanding of business and economic concepts and how they relate to the global economy. Topics of discussion will include emerging technologies, utilizing technologies for communication with internal and external stakeholders, leveraging the technology for sales and marketing purposes, and driving organizational and cultural change.

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